Careers at Everlast Climbing
Find great careers at Everlast Climbing where you'll be part of a dynamic team that loves working to promote climbing and physical activity.
MARKETING COORDINATOR
Summary
The Marketing Coordinator is responsible for a wide range of tasks that support the marketing department and overall business. This multi-faceted role is responsible for managing trade shows, advertising, social media, email marketing, collateral development and more for three rock climbing brands (Everlast Climbing, Essential Climbing and Aragon). Overnight travel to attend trade shows is part of this position. This is a hybrid position (part work in Crystal, MN and part work from home office). The ideal candidate is a self-starter and task master who enjoys being empowered to affect positive company outcomes.
Essential Duties and Responsibilities
1. Manage full lifecycle of trade show events including
a. Planning and coordination (registering, scheduling staff and all logistics)
b. Booth display and management (design booth, create displays, gather furnishing, prepare promotional materials for attendees and develop promotions)
c. Prepare, ship, and track all materials/displays and provide trouble-shooting assistance
d. Onsite management – Point person, whether part of staff on site or remotely, to oversee booth set up and troubleshoot
e. Lead management (collect, record and distribute leads)
f. Track expenses and ROI and report on outcomes
2. Manage PPC/Google AdWords campaigns. Provide regular reports on metrics.
3. Develop and manage social media calendar and content posting. Provide regular reports on metrics.
4. Design and manage email marketing programs, including drafting content, building campaigns and updating mailing lists.
5. Help maintain and update website content. Make SEO improvements as needed.
6. Coordinate, manage and implement photo and video shoots.
a. Participate in photo and video shoots, including setup, coordination, and on-site support.
b. Edit photos and videos as needed.
7. Create, design and/or update product literature, collateral, catalogs, price lists, flyers, guides, etc.
8. Identify ways to increase effectiveness of marketing initiatives.
9. Collaborate with other staff on sales and marketing projects as may arise.
10. Other duties may be assigned by Manager or Supervisor.
Education and/or Experience
- BS/BA in marketing, communications or equivalent
-
Proven experience as marketing specialist or similar role
Travel
This position requires some travel, up to 25%.
Computer Skills
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Ads etc.)
Other Requirements/Skills
- Thorough understanding of marketing elements (including traditional and digital marketing)
- Demonstrable experience in marketing data analytics and tools
- Experience managing multiple social media accounts simultaneously
- Experience with HubSpot (or similar marketing automation software)
- Knowledge of HTML, CSS and web development tools (e.g. Shopify or similar) desired
- Intermediate-level graphic design skills using the Adobe Suite (Illustrator, InDesign or Photoshop)
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Excellent coordination and multi-tasking skills
- Ability to work autonomously
- Commercial awareness partnered with a creative mind
- Experience rock climbing and knowledge of the climbing industry is preferred
Benefits
- Health, Dental & Vision Insurance (on first day of employment)
- 401(k) retirement savings plan, with 4% match (after 60 days of employment)
- Health Savings Account
- Pet Insurance
- Short-term disability & life insurance
- 10 days PTO (accrued) and 11 paid company holidays
APPLY HERE!
PlayCore is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
CLIMBING WALL INSTALLER
- Must be available to Travel
Do you have basic carpentry skills and like to work with your hands? Are you able to travel for several days in a row? Join our team traveling the country installing climbing walls! Often the installer is the only representative of the company that the customer will meet, so strong customer service skills are a must.
Requirements:
- At least one year of carpentry/construction experience
- Responsible, punctual and trustworthy
- Able to repeatedly lift 50+ pounds
- Able to reach, stretch and climb repeatedly and often in order to install panels
- Willing and available to travel extensively, often for many consecutive days and for the majority of the time
- Able to work independently, with no supervision
- Knowledge of basic carpentry and construction principles
- Handy with good attention to details
- Strong problem-solving skills
- Valid driver’s license and good driving record
- Good communication skills, courteous and outgoing attitude
- Must pass a background check
- Must pass a drug test
- Other responsibilities and duties may be required from time to time as necessary
Apply today to join the Everlast Climbing Team!
Everlast Climbing, a PlayCore company, actively recruits candidates from all race, color, national origin, sexual orientation, ethnicity, gender, ability/disability, religion and age backgrounds.